Marketing
Campaign
KOKUYO - Born to Move
n 2019, KOKUYO launched the ING 360-degree Gliding Chair, a breakthrough in ergonomic seating. My team successfully won the pitch to lead the overall launch campaign, which was rolled out in three phases.
My role extended beyond contributing to the design work—I also oversaw the design team, ensuring that every deliverable met the highest standards within a very tight timeline. It was a challenging project, but thanks to strong teamwork and collaboration, we were able to deliver a campaign that matched the innovation and impact of the product itself.
Design Agency: Breworks Design and Communications
West Mall – GSS campaign
During the Great Singapore Sale in July 2021, West Mall launched the “Shop and be Rewarded” campaign to engage shoppers and celebrate the festive shopping season.
To capture the excitement, I designed the campaign identity using vibrant colors and neon-inspired typography for the title, creating a lively and energetic look. The project scope spanned across both print and digital adaptations—from posters, lift door stickers, and main entrance decals to Instagram posts, EDMs, and website banners.
Design Agency: Breworks Design and Communications
L'Oréal Day 2019
L’Oréal Day is an annual event designed to engage fresh graduates from universities and introduce them to the company’s workplace culture and diverse business units. Through in-depth talks and interactive sessions, students gain insights into potential career paths and opportunities within L’Oréal.
For this project, I was tasked with creating the event’s visual materials. While illustration is not typically my area of expertise, I embraced the challenge—with guidance and support from my Creative Director—and pushed myself outside my comfort zone.
Design Agency: Breworks Design and Communications
TDF Derma Formula
TDF® offers a wide range of scientifically formulated skincare products, designed to address concerns such as acne, dark spots, aging lines, and dry skin. As part of their extensive brand revamp, I was tasked with creating a poster template, product logos, and the brand guideline.
My approach was to introduce a color-coded system that gave each product range its own distinctive identity while maintaining overall brand cohesion. This not only enhanced recognition but also made it easier for customers to navigate the product offerings.
Design Agency: Breworks Design and Communications
