Editorial
Design
A Guide to JEWEL
Jewel Changi Airport is more than just a travel hub — it’s a destination. To help international visitors navigate their journey and uncover everything Jewel has to offer, I was tasked with designing a guidebook that blends clarity, accessibility, and visual appeal.
The guidebook introduces tourists to Jewel’s diverse dining and shopping options, while also highlighting its attractions and unique experiences. To make it accessible to a global audience, the guidebook is available in three languages: English, Bahasa, and Chinese.
My approach was to strike a balance between functionality and storytelling. Clean layouts and intuitive navigation ensure practicality, while engaging visuals invite readers to explore. The result is not just an informational guide, but a companion for discovery— helping travelers make the most of their time at Jewel Changi Airport.
Design Agency: Breworks Design and Communications
Singtel SR 2021
The Singtel Sustainability Report showcases the company’s strategy, initiatives, and performance across key Environmental, Social, and Governance (ESG) areas. My role was to take complex data and transform it into clear, engaging visuals that not only informed but also captured the reader’s attention.
One of the biggest challenges was balancing accuracy with creativity — ensuring that statistics were presented in a way that was both accessible and visually compelling. To enhance usability, the report was designed in two formats: a digital version with interactive tabs for seamless navigation, and a print version for traditional readers.
Design Agency: Breworks Design and Communications
WE'LL by Kokuyo
WE’LL is more than just a product catalogue — it’s a curated showcase of innovation and inspiration. Designed to highlight products that contribute to healthier and better work environments, the book also shares the stories and ideas behind them, giving readers a deeper connection to the brand’s vision.
In addition to these narratives, the guide includes detailed product specifications, ensuring that it serves both as a source of inspiration and as a practical reference tool. The result is a publication that bridges creativity and functionality, positioning WE’LL as more than a catalogue, but a platform for workplace innovation.
Design Agency: Breworks Design and Communications
PSB Academy Student Prospectus Book 2020
This admissions book was created as a key touchpoint to attract potential students and encourage them to apply. It presents essential information about the institution’s courses, application process, and the benefits of joining the school.
To capture the spirit of youth and possibility, I designed the book with vibrant colors and dynamic layouts. The visual approach reflects the excitement of starting a new chapter in life and the anticipation of stepping into the professional world.
Design Agency: Breworks Design and Communications
MSPEAKS – Voice of Customer
To celebrate Shimadzu’s 50th anniversary in 2020, the company launched a testimonial book featuring stories from researchers and scientists around the world—loyal partners who have worked with Shimadzu for many years.
I was responsible for designing the entire book as well as creating the SPEAKS logo, which became the visual identity of the project. The design approach combined clarity and elegance, ensuring the book not only honored Shimadzu’s legacy but also gave a strong, unified voice to the global scientific community.
Design Agency: Breworks Design and Communications
Sensory Experience by Sensient Asia Pacific
Sensient Pharmaceutical Solutions specializes in colouring, flavouring, and aesthetic coating for medicines, using innovative approaches rooted in natural extracts. To support their business development, I designed a sales kit book aimed at pitching to potential pharmaceutical partners and clients.
The challenge was to create a design that felt both professional and distinctive. My approach focused on developing a visual identity that sets Sensient apart from competitors, while also leaving a strong and memorable impression on prospective clients.
Design Agency: Breworks Design and Communications
